Anchored in the cradle of Swiss watchmaking, Initium passionately promotes its heritage while remaining driven by the desire to innovate. A guarantee of expertise, audacity and durability, Initium invites you to reveal your personality by creating your watch.

A unique experience to be enjoyed in our workshops in Switzerland or through our watch kit which offers the possibility to assemble your timepiece directly at home.

We share this desire to allow everyone to slip into a watchmaker’s coat for a day, thus becoming artists of the time and understanding the mechanisms of what we are running after.

Mathieu Gigandet and Gilles Francfort

Founders of Initium

The team

Mathieu Gigandet

CEO and co-founder

Gilles Francfort

Business development and co-founder

Marine Lachat

Community Manager and content creator

Tamara Aziz

Geneva manager

Antonio Seward

Business Developper

Fabiano Pericles


Nour Karam

RP consultant

Leonard Tafur

Watch designer

Alix Maillard

Geneva assistant manager

Mathias Jaccard

Manager assistant

Fabio Garcia


Kevin Nebel


Nathalie Simon

Communication Manager, SEO editor and copywriter

Yann Graf

Marketing digital specialist

A passion that is shared

In order to pursue our expansion goal, we launched our crowdinvesting campaign in early 2021. Thus, everyone is now able to join this adventure and become a shareholder of the company.

By investing the amount of your choice, you take part in the evolution of the company by financing its future projects such as the implementation of a workshop to produce its tourbillon watch.

In addition, you join our community platform that opens up a world of privileges and exclusive experiences around Swiss mechanical watchmaking.

We think big and your support is precious to us to accomplish our ambitious projects.


Opening of our
first location


Opening of
two additional


Launch of our
watch kit



The project is imagined
within the framework
of a Master in


New type of
workshops including
an automatic
winding movement 


of a workshop for
large groups
(50 people)

Our mission

Since 2015, we have continued our mission to provide a memorable experience that is as close to your personality as possible through the excellence of our products and services.
Through our workshops in Switzerland and our home assembly kit, we are proud to share the passion and expertise of watchmaking.

Our values

Conceived and designed to last, the Initium mechanical watch features high-quality components, all of which come from the Jura Arc region, which is renowned worldwide for its undeniable expertise. Each person involved in the watch process – from the designer to the watchmaker – has been carefully selected for their skill and experience. Expertise is a cardinal value of our company as it enhances our Swiss watchmaking heritage.
We are committed to a sustainable world by minimising the impact our activities can have on the environment. This year, we have thus regrouped all our production within fifty kilometres of our headquarters in Le Noirmont (Swiss Jura). By having manufacturers based in Biel, La Chaux-de-Fonds, and the Jura, we now benefit from the best local expertise.
Since the creation of Initium in 2015, we have been constantly pushing the boundaries of the watchmaking experience by blending authenticity and innovation. The lived experience, an essential link in our DNA, adds a deep sentimental value to the watch made. Initium’s promise of quality gives the product an exceptional destiny since it is unique and sublimated by the experience.