The New York Times 10.12.2021
The D.I.Y Version of Watchmaking
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The D.I.Y Version of Watchmaking
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Holiday Gift Guide 2021: The Best Customized And Personalized Gifts For Everyone On Your List
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You can create and assemble your own watch. This can be done in half a day at Initium.
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After five years of existence, the balance sheet is flattering for the Jura startup Initium: more than 1000 participants left their workshops with their own Swiss watch on their wrist.
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A Swiss company that specialises in running introductory watchmaking workshops, Initium, is reacting by launching kits that allow people to make their own watches at home.
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The Jurassien Mathieu Gigandet proposes a dive into the watchmaking country, in Le Noirmont. Welcomed by professionals, visitors are introduced to the profession. A start-up to be discovered in the RTS "Les Intrépides" series.
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Immerse yourself in the world of watchmaking and create your own timepiece in the homeland of the first farmer-watchmakers! An original experience proposed by Initium.
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Spending a day with a watchmaker to assemble your own watch is becoming increasingly popular and attractive. Le Temps went to Le Noirmont to handle tweezers and screwdrivers.
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Follow an Initium course in pictures, thanks to a report by Canal Alpha
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Les intrépides - Initium in front of the jury (episode 5)
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Les intrépides - presentation of Initium (episode 1)
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The Watch Valley in the Jura offers the best insight into the art of Swiss watchmaking. Laymen with steady hands can even build their own watch.
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Initium CreaWatch, a company based in Le Noirmont offering immersions into the world of timepieces, has been selected to represent the Jura region on the new RTS programme "Les Intrépides".
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On 26 August, the French-language channel is launching "Les Intrépides", a programme that follows five start-ups in their development.
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Very quickly, we understood that people wanted to be actors, and that we had to allow them to assemble their mechanical watches themselves. - Mathieu Gigandet
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The company Initium Creawatch, based in the Créapole premises in Le Noirmont, has been offering introductory watchmaking courses for a tourist clientele since this spring.
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You can choose your timepiece at Baselworld, which opens today, but you can also assemble one yourself, thanks to a small Jura company.
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The Watch Valley in the Jura offers the best insight into the art of Swiss watchmaking. Laymen with steady hands can even build their own watch.
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Initium - initiation in Latin - is thus the eternal memory of a unique experience of the mechanics of time.
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A tailor-made watch is good. It's even better to assemble it yourself.
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A day with your hands in the winders, crown wheels, barrels and other escapements, to go home with your own watch on your wrist.
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