March 2022 – september 2022
Since 2015, we have been sharing the passion and expertise of watchmaking through our workshops where it is possible to create your watch alongside our Master Watchmakers.
“All Swiss made”: an objective sought after since the creation of Initium
While Initium is dedicated to passing on the heritage of mechanical watches, it is also driven by the desire to innovate by pursuing its quest for excellence.
Wishing to continue to surprise you and offer you the best, we have launched this year a new range of components produced in Switzerland, less than fifty kilometres from our headquarters in Le Noirmont. A look back at this achievement. A look back at this achievement.
Since its inception, Initium has offered watches that meet the requirements of Swiss-made, i.e., a minimum of 60% Swiss value, the incorporation of a Swiss movement and the casing and final inspection in Switzerland.
Indeed, to be stamped Swiss-made, a watch must imperatively meet these various conditions according to the ordinance of 1 January 2017.
Driven by a vision of progress and evolution, we now go beyond Swiss-made with our new range of watch components designed, produced, and assembled in Switzerland!
Indeed, to be stamped Swiss-made, a watch must imperatively meet these various conditions according to the ordinance of 1 January 2017.
Driven by a vision of progress and evolution, we now go beyond Swiss-made with our new range of watch components designed, produced, and assembled in Switzerland!
Why didn’t you do it before?
Despite our desire to offer 100% Swiss made from the very beginning, combining all Swiss made with a wide choice of components for our participants was a sweet dream that could not yet be realised.
In order to take the Initium experience even further, 2022 proved to be the year of change for our component range. This began with the recruitment of a watch designer responsible for the creation, design and production management of new cases, dials, openwork dials and hands.
A project that would not have been possible without the support of our many Initiators. Indeed, watch design companies only manufacture a series of parts in enormous quantities. However, as a small company, storage and production costs were still too high. In particular, by counting the number of models of each component we offer.
It took us a few years, the setting up of our fundraising and therefore your participation, for us to succeed in passing this precious milestone.
Sustainable and local production...
We are now proud to have consolidated all our production in Switzerland, less than fifty kilometres from our headquarters in Le Noirmont.
Each person involved in the watch process – from designer to watchmaker – has been carefully selected for their skill, experience, and ethics.
Thus, with manufacturers based in Biel, La Chaux-de-Fonds, and the Jura, we benefit from the best local expertise while integrating a sustainable production strategy.
… For unique and personalised watches
Our watch designer, Léonard, has put all his expertise and his passionate creativity into creating new components with elegant and varied designs so that you can fully express your personality.
Anchored in its history by this ode to traditional Swiss art, the Initium range is also tinged with avant-gardism through its recycled steel case designs and bold modern dials.
Tradition and modernity come together in Initium watches, appealing to souls irresistibly drawn to a singular time that reflects their personality. In a retro-chic, classic and elegant, modern, and sober or sporty style, our new range of watches will express your singularity.
The new components project, which began in March 2022, will be completed in the autumn of the same year with the launch of our 100% Swiss-made range. However, this is only the beginning of the new products; our designer is already working on other ambitious projects such as the tourbillon watch!
