January 2022 – january 2023
Seven years after the creation of Initium in 2015, we decided to undertake a major overhaul of our website for several reasons. A look back at this achievement. A look back at this achievement.
“All Swiss made”: an objective sought after since the creation of Initium
An enhanced digital experience
Firstly, we are committed to providing you with the best possible experience, also in the digital sphere. That is why we have decided to improve the usability, clarity, and organisation of our site so that you can find the information you are looking for even more easily.
An attractive new look
Secondly, we have carried out a strategic repositioning aimed in particular at changing our brand image. The website, the brand’s showcase, therefore had to correspond to this new branding. The design has been redesigned, the tree structure has been modified and latest content has been created in order to give you a new and attractive look.
The implementation of the 3D configurator
An improved digital experience
With our 3D configurator, you can now create your Swiss-made watch directly from our website.
So, you can buy the watch you want directly pre-assembled and have it delivered to your home.
It is also possible to configure your timepiece that you assemble at home with the Kairos kit.
Finally, you can also explore the possibilities before making your watch in our Delta and Gama workshops. Indeed, the choice of the components of a watch to be created during the courses is always part of the in-situ experience.
An attractive new look
In order to offer you the watch that suits you, we invite you to answer several questions. In the second step, you choose the watch you like best from among those offered and configure it.
Like a watch designer, you can choose from a wide range of movements, cases, dials, hands, and straps. More than a million possible combinations are available to you in order to create an absolutely unique Swiss watch!
